the sacred dance of visual storytelling
We've all been there, had moments of panic when we've forgotten to hit record, lost footage or just can't seem to find the right clip to post in our content. So how can we fix this? What's the solution to leaving this panic behind?
Visual Storytelling… Via B-Roll
We're letting go of the stress and panic of not having enough content, by creating an abundance of content.
So what is B-Roll exactly?
To put it plain and simple, B-Roll can be footage of you doing absolutely anything.
Sitting and working? Film that in different angles. Out for a walk? Film some footage of your walk. Going to grab a coffee with a friend? Film yourself picking up your drink before you devour it.
How useful is B-Roll?
B-Roll can help build up those views through various different touch-points. It helps create a sense of relatability within your content without having to share too much of your personal life by showcasing mundane tasks that we all do. You know those videos you watch online and go “oh, I'm not alone…” Think of B-Roll like that!
Ways B-Roll Adds Value to Your Content
→ Enhances Engagement: B-roll adds visual interest and variety to a video, keeping viewers engaged throughout the narrative.
→ Provides Context: It can help provide context, setting the scene, and giving viewers a better understanding of the environment or situation.
→ Conveys Emotions: It can evoke emotions and enhance the mood of the video, allowing viewers to connect more deeply with the content.
→ Highlights Key Points: B-roll can emphasize important points or concepts by visually reinforcing them.
→ Provides Visual Variety: It adds variety to the visuals, preventing the video from feeling repetitive and keeping viewers visually stimulated.
Looking For Help Building Your Content Bank?
Content doesn't have to be difficult, it can be seamless and easy, and most of all it can be fun! Content is a big part of what I do at Kope Studio and all my photography packages include video content. Clients have also come to me with requests of video content sessions only and we've been able to capture their brand perfectly.
Here's what Aarabhi had to say about her session.
“Shoug was AMAZING! I'm not super comfortable in front of the camera but she helped me really get into it and feel much more confident. The images and videos are perfect and exactly what I needed, I'd definitely love to work with Kope Studio again!”